...On 28 September 1930, the Italian fascist regime launched its very first annual Festa dell’Uva (Grape Festival), a large nationwide campaign that required citizens to celebrate the Italian fruit and to augment the consumption of grapes...
Sarah Baker is Lecturer in Culture and Context at the School of Design, Victoria University of Wellington, New Zealand. She has researched and published numerous articles focussed on consumption and domestic space. Author affiliation details are correct at time of print publication.
...This chapter of the book takes up the themes of individuality, appropriation and popularization that have been central to my argument so far and explores them in the context of the home. In this chapter and the next, I concentrate on people...
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