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The Architect’s Plan for Branding and Marketing

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... Branding and Marketing Kathy Denise Dixon, FAIA, NOMA Nothing sounds better to a small business owner’s ears than the constant cha-ching of the cash register ringing in more sales. Unfortunately, the scenario of customers lining up outside...

Future of design and design research

Mardelle McCuskey Shepley

Dr. Mardelle McCuskey Shepley, AIA, ACHA, LEED AP, is a professor and director of the Center for Health Systems & Design at Texas A & M University. Dr. Shepley’s academic credentials include a B.A. and Master of Architecture from Columbia University, and an M.A. (psychology) and Doctor of Architecture from the University of Michigan. A registered architect with 25 years of experience in professional practice, she is the founder of ART + Science, a firm specializing in applied design research. Mardelle has conducted research and published extensively on the topic of healthcare facility design. Co-author of Healthcare Environments for Children and their Families, and a specialist in building evaluation and programming, she is the William Peña endowed professor at the College of Architecture at Texas A & M Author affiliation details are correct at time of print publication.

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Design for Pediatric and Neonatal Critical Care

Routledge, 2014

Book chapter

... This chapter is divided into three sections: two separate sections on the future of PICU and NICU design, and a combined section on the future of PICU and NICU design research. Concerning the future of PICU and NICU design, while both...

Responding to RFPs and Building Relationships That Can Get You Ahead in the Process

Karl L. Moody

Karl L. Moody completed his studies at Howard University, USA, and then started his career as associate architect with Simmons and Associates in New York City. He left afterwards to establish his own company, Airtight Data Communications, Inc., before moving to Atlanta, GA, where he formed Global Technologies Group, Inc. (GTG). GTG later acquired Assertive Industries, Inc. to expand its services and global reach. Mr. Moody has helped guide Assertive Industries, Inc. through many mergers and acquisitions which has fueled its steady growth. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... Building Relationships That Can Get You Ahead in the Process Karl L. Moody A Request for Proposal or RFP is a procurement strategy used by an organization to solicit as many bids as possible from potential service providers (e.g...

The Right Fit: Hiring People and Finding Clients

Kathy Denis Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... People and Finding Clients Kathy Denise Dixon, FAIA, NOMA It is often said that people are the most valuable asset in any organization. While this is true in so many businesses, it is never more evident than in the architecture firm. Many...

Intellectual Property: Who Owns What?

Timothy A. Kephart

Timothy A. Kephart has over 20 years of business experience providing audit and consulting solutions for Fortune 500 companies like Equifax, General Dynamics, KRAFT Foods, Sun Microsystems, and many others. An alumnus of the University of Rochester, USA, with degrees in Economics and Political Science, Mr. Kephart brings a long track record of entrepreneurial success as co-founder of American Sports Media, Global Technologies Group, and American Small Business Network. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... Who Owns What? Timothy A. Kephart As English writer Charles Caleb Colton once famously said, “Imitation is the sincerest of flattery.” But when it comes to intellectual property in architecture, and in many other fields, that expression...

Introduction

Kathy Denise Dixon

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Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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Timothy A. Kephart

Timothy A. Kephart has over 20 years of business experience providing audit and consulting solutions for Fortune 500 companies like Equifax, General Dynamics, KRAFT Foods, Sun Microsystems, and many others. An alumnus of the University of Rochester, USA, with degrees in Economics and Political Science, Mr. Kephart brings a long track record of entrepreneurial success as co-founder of American Sports Media, Global Technologies Group, and American Small Business Network. Author affiliation details are correct at time of print publication.

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and

Karl L. Moody

Karl L. Moody completed his studies at Howard University, USA, and then started his career as associate architect with Simmons and Associates in New York City. He left afterwards to establish his own company, Airtight Data Communications, Inc., before moving to Atlanta, GA, where he formed Global Technologies Group, Inc. (GTG). GTG later acquired Assertive Industries, Inc. to expand its services and global reach. Mr. Moody has helped guide Assertive Industries, Inc. through many mergers and acquisitions which has fueled its steady growth. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... Architecture has an identity problem. Most people when confronted by a licensed architect will almost immediately respond by saying, “Oh, you draw blueprints”. And that would have been a correct statement some 25–30 years ago...

Part 3 examples and tools

Cliff Moser

Cliff Moser, AIA LEED AP, is an architect and director at National Facilities Services for the Kaiser PermanenteFoundation Health Plan. A practicing architect for over thirty years, Cliff has been active in the American Institute of Architects (AIA), and the American Society for Quality (ASQ), helping architects understand the new boundaries of the the Arch3.0 practice. Kaiser Permanente, one of the largest not-for-profit managed healthcare companies in the US, disrupted the US healthcare market in 1945 by creating one of the first integrated insurance and healthcare delivery models. Author affiliation details are correct at time of print publication.

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Architecture 3.0 : The Disruptive Design Practice Handbook

Routledge, 2014

Book chapter

... EXAMPLES AND TOOLS Examples The architectural practices that have utilized balanced scorecard met- rics for daily management are few and far between. The opportunities that await you through managing your Arch3.0 practice with a balanced...

Architecture Today: The Current State of the Profession

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... The Current State of the Profession Kathy Denise Dixon, FAIA, NOMA Architecture has always been a well-respected profession. History would tell us however, that it is also a career that is primarily reserved for wealthy white males...

What Makes a Successful Business?

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... Business? Kathy Denise Dixon, FAIA, NOMA Every individual or corporation that goes into business does so with hopes that the endeavor becomes a success. The reality however, is that not all businesses make it. And even for those that do...

Profit Centers

Timothy A. Kephart

Timothy A. Kephart has over 20 years of business experience providing audit and consulting solutions for Fortune 500 companies like Equifax, General Dynamics, KRAFT Foods, Sun Microsystems, and many others. An alumnus of the University of Rochester, USA, with degrees in Economics and Political Science, Mr. Kephart brings a long track record of entrepreneurial success as co-founder of American Sports Media, Global Technologies Group, and American Small Business Network. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

... Timothy A. Kephart Many firms have found success via the creation of “profit centers.” According to Investopedia, a profit center is “is a branch or division of a company that is accounted for on a standalone basis for the purposes...