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The Architect’s Plan for Branding and Marketing

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

6

... Branding and Marketing Kathy Denise Dixon, FAIA, NOMA Nothing sounds better to a small business owner’s ears than the constant cha-ching of the cash register ringing in more sales. Unfortunately, the scenario of customers lining up...

The Right Fit: Hiring People and Finding Clients

Kathy Denis Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

5

... People and Finding Clients Kathy Denise Dixon, FAIA, NOMA It is often said that people are the most valuable asset in any organization. While this is true in so many businesses, it is never more evident than in the architecture firm. Many...

Transitioning from Academia to Corporate Culture

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

6

... to Corporate Culture Kathy Denise Dixon, FAIA, NOMA My personal experience with academia, both as a student and as faculty, has been one of integration between practice and education. Many of the professors that I learned from at Howard...

The Basics of Financial Management

Kathy Denis Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

5

... Management Kathy Denise Dixon, FAIA, NOMA Running an architecture firm or any business for that matter, would require some understanding of the financial aspects of entrepreneur- ship. This is what business owners often fail to consider...

Architecture Today: The Current State of the Profession

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

6

... The Current State of the Profession Kathy Denise Dixon, FAIA, NOMA Architecture has always been a well-respected profession. History would tell us however, that it is also a career that is primarily reserved for wealthy white males,...

What Makes a Successful Business?

Kathy Denise Dixon

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

6

... Business? Kathy Denise Dixon, FAIA, NOMA Every individual or corporation that goes into business does so with hopes that the endeavor becomes a success. The reality however, is that not all businesses make it. And even for those that do...

Leadership Matters: Organizational Structure in the Firm

Karl L. Moody

Karl L. Moody completed his studies at Howard University, USA, and then started his career as associate architect with Simmons and Associates in New York City. He left afterwards to establish his own company, Airtight Data Communications, Inc., before moving to Atlanta, GA, where he formed Global Technologies Group, Inc. (GTG). GTG later acquired Assertive Industries, Inc. to expand its services and global reach. Mr. Moody has helped guide Assertive Industries, Inc. through many mergers and acquisitions which has fueled its steady growth. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

0

... Organizational Structure in the Firm Karl L. Moody Defining leadership roles in any organization is of primary importance because it gives employees a marked sense of direction, knowing who to look up to and who is responsible for what...

The Architect as the Developer

Karl L. Moody

Karl L. Moody completed his studies at Howard University, USA, and then started his career as associate architect with Simmons and Associates in New York City. He left afterwards to establish his own company, Airtight Data Communications, Inc., before moving to Atlanta, GA, where he formed Global Technologies Group, Inc. (GTG). GTG later acquired Assertive Industries, Inc. to expand its services and global reach. Mr. Moody has helped guide Assertive Industries, Inc. through many mergers and acquisitions which has fueled its steady growth. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

0

... Karl L. Moody Individuals of any background or field should develop the mindset of being proactive when it comes to work. It’s about not waiting for someone to give you work, but taking your situation into your own hands and finding...

Determining How Much Your Firm Is Worth

Timothy A. Kephart

Timothy A. Kephart has over 20 years of business experience providing audit and consulting solutions for Fortune 500 companies like Equifax, General Dynamics, KRAFT Foods, Sun Microsystems, and many others. An alumnus of the University of Rochester, USA, with degrees in Economics and Political Science, Mr. Kephart brings a long track record of entrepreneurial success as co-founder of American Sports Media, Global Technologies Group, and American Small Business Network. Author affiliation details are correct at time of print publication.

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The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

0

... Your Firm Is Worth Timothy A. Kephart For most of those who start their architectural practices from scratch, growing the business into a big and profitable firm is the constant goal. But once a firm has stabilized operations and has...

Introduction

Kathy Denise Dixon

,

Kathy Denise Dixon, FAIA, NOMA, is CEO of WMCRP Architects, Inc. and Principal of K. Dixon Architecture, PLLC. She is a licensed architect with more than 26 years of experience involving sundry building types and facilities. She has been involved in every stage of the construction process and has experience in educational, commercial, residential, and government projects. Ms. Dixon is also currently a full-time professor in the Department of Architecture at the University of the District of Columbia in Washington, DC, USA. Author affiliation details are correct at time of print publication.

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Timothy A. Kephart

Timothy A. Kephart has over 20 years of business experience providing audit and consulting solutions for Fortune 500 companies like Equifax, General Dynamics, KRAFT Foods, Sun Microsystems, and many others. An alumnus of the University of Rochester, USA, with degrees in Economics and Political Science, Mr. Kephart brings a long track record of entrepreneurial success as co-founder of American Sports Media, Global Technologies Group, and American Small Business Network. Author affiliation details are correct at time of print publication.

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and

Karl L. Moody

Karl L. Moody completed his studies at Howard University, USA, and then started his career as associate architect with Simmons and Associates in New York City. He left afterwards to establish his own company, Airtight Data Communications, Inc., before moving to Atlanta, GA, where he formed Global Technologies Group, Inc. (GTG). GTG later acquired Assertive Industries, Inc. to expand its services and global reach. Mr. Moody has helped guide Assertive Industries, Inc. through many mergers and acquisitions which has fueled its steady growth. Author affiliation details are correct at time of print publication.

Search for publications

The Business of Architecture : Your Guide to a Financially Successful Firm

Routledge, 2018

Book chapter

0

... Architecture has an identity problem. Most people when confronted by a licensed architect will almost immediately respond by saying, “Oh, you draw blueprints”. And that would have been a correct statement some 25–30 years ago...